Now days Internet marketing cannot be defined as a marketing strategy itself because it consists of many different fields that use practical and theoretical marketing strategies involving the Internet. It is better thought of as a marketing medium as opposed to a marketing strategy. In this article we will review some of the leading strategies used by businesses in marketing their products and services through the Internet.Search engine marketing :Search engine marketing is a form of Internet marketing that focuses on search engine traffic in order to deliver prospective leads to a product or service. The three major search engines that receive the greatest share of worldwide searches are Google, Yahoo and Bing. All three of these search engines provide search results in two primary forms.
The first is in the form of natural or "organic" results, which refers to websites that are displayed by the search engine without the website needing to pay any money to be listed in the search result. The second is in the form of sponsored or "paid" results, whereby someone affiliated with the website will need to have paid the search engine money for the website to appear in the search results. All three of the major search engines make a clear distinction between organic and paid search results, meaning that searchers are aware whether or not a website is paying money to be listed in the search results.
Search Engine Optimization :A search engine looks at various factors on every web page within its index when determining which pages to return as results for a specific search query. Search engine optimization (SEO) looks at ways to enhance these factors so that a web page appears more attractive to search engines, and thus more likely to be returned as a result. Some of the techniques used in search engine optimization are recommended by the major search engines themselves (such as the use of relevant title tags, good page layout and accurate meta tag descriptions), whereas other techniques are forbidden and can result in the de-indexing of web pages that employ the forbidden techniques.
A webmaster can increase the organic search ranking of a website in two ways. Firstly, they can optimize the website itself so that it is more likely to rank higher in the search engines for related queries. Secondly, they can attempt to acquire inbound links (virtual references) from other websites. Whilst sounding simple in theory, it is not uncommon for corporations to have entire divisions of their company permanently dedicated to optimizing their website for search engines. The field itself is complex, as search engines constantly update their algorithms to counteract ranking manipulations. SEO specialists are in high demand among businesses of all sizes worldwide.
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