Although the market of mobile apps is increasing but
there is no denying the fact that the revenue generation is becoming
much difficult in this ever competitive industry. It has become a big
hurdle for mobile app developers which they would have to overcome in order to sustain themselves.
The development of a software is one thing but
actually generating some revenue out of that application involves some
skill set. With a variety of of products and services out there, it is
difficult to gather substantial user-base and audience so as to monetize
your own product.
There have been real time case studies that have
shown how difficult it has become to monetize applications along with
sustaining large user-base. There are many developers who have faced a
similar issue on the iOS app store. The recent figures state that the
top grossing applications on the app market does not contain a single
paid application. Same is the case in the Google play store, which has
been reeling under pressure of its non-ability to generate revenue from
But as the trend is shifting itself, developers are
trying new ways to generate revenue and also sustain volume. Earlier
developers used to launch a demo application or a lite version of their
application as a free product so as to setup a large user-base. But it
did not help them achieve the goals that they were aiming for.
In-app purchasing is the way to go forward, as far as
generating volumes as well as revenues are concerned. On one hand the
applications are free to use, but in the same go, the developers can put
in features and items that users would have to pay for. There recent
decrease in the number of paid applications in the top grossing
application list can be due to this reason only. Developers have
understood that the market trend is shifting and this is the best way
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